Canadian Tire Corporation Ltd

CTC | Year in Review 2015 | Executive Message

Our Culture

For over 94 years we have been the retailer of choice for all Canadians, and our focus on innovation will drive our success in the years to come. Though our cutting edge store design, digital marketing and e-commerce, the use of leading-edge customer analytics, and state of the art call and distribution centres, we’re continually raising the bar to respond to the diverse and changing needs of our customers.

We recognize our future success depends on the perspectives and contributions of all our employees: their diverse backgrounds, abilities and experiences make our business stronger. We are committed to a diverse and inclusive workplace for all.

Canadian Tire has created a culture of recognition around those four commitments, where all our employees feel valued and appreciated for their contributions. Our online recognition hub, High5, is a robust online community that enables our employees to recognize anyone across our family of companies through e-cards and recognition points, which can be redeemed to purchase merchandise and gift cards from the online shopping area. Our ‘Going for Gold’ program is a CEO-sponsored program that recognizes the most outstanding achievements across our organization each year, and enables us to honour and recognize employees and teams whose contributions exemplify one or more of our Commitments.

CTC | Year in Review 2015 | Employee Engagement

Social Responsibility

Canadian Tire has celebrated life in Canada with communities from coast-to-coast since 1922. As our family of businesses grows, so too has our commitment to support community programs that build a stronger country. Our Company also thinks and acts in a sustainable way, which helps us grow our business while reducing our costs and the impact on the community and the environment.

Canadian Tire Jumpstart Charities is our primary vehicle for fundraising and charitable giving. It is a national charity, consisting of a network of local Chapters, dedicated to providing kids from financially disadvantaged families with the opportunity to experience the benefits of organized sport and physical activity. Since 2005, Jumpstart has helped more than 1,000,000 kids (and counting) in communities across Canada. For more information, visit



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About Canadian Tire Corporation Ltd

Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or “CTC,” is a family of businesses that includes a retail segment, a financial services division and CT REIT.

Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and
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Claimed Profile
2180 Yonge Street
Toronto, Ontario
more than $10bn (CAD)
Canadian Tire Corporation Ltd website