Brand Marketing Coordinator
CWD - Niagara Falls, ON

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We are currently looking for a creative and dynamic Brand Marketing Coordinator. You have experience working with recognizable brands, developing packaging, maintaining brand identities and assisting in the development of our products. The quantity of your experience is not nearly as important as the quality of it. Building brands that are internationally recognized is no small task and we are seeking an individual who is excited by the challenge.

The successful candidate will be responsible for:
Brand and Product Promotion

  • Increasing brand recognition through various forms of advertising
  • Analyzing and evaluating advertising media
  • Assisting in the development and maintenance of brand identities
  • Providing competitive analysis (SWOT)


  • Writing and editing dynamic and captivating product content
  • Writing and editing titles, features, ad copy, and other forms of written content
  • Developing writing style guides for various brands
  • Ensuring the benefit of the products are communicated
  • Optimizing SEO content

Product Development

  • Participating in the creative process of product development
  • Assisting in organization of focus groups and surveys, and analyze data collected

Public Relations

  • Writing press releases for all new products
  • Writing releases for buyers that will be distributed through sales team

Product Knowledge

  • Learning about our product categories and prioritize key benefits to be communicated
  • Researching competitive products and conducting market research


  • Coordinating marketing projects
  • Developing marketing materials plan and ensuring that all materials effectively/efficiently ship to the proper locations
  • Tracking and measuring the effectiveness of marketing materials
  • Managing marketing material budget within specified company guidelines and procedures

Research & Development

  • Conducting research and analyzing data for marketing initiatives
  • Obtaining statistics from magazines, surveys and focus groups

Content Writing

  • Writing and designing newsletters and various media release generation
  • Creating and editing written/multimedia content for advertising purposes
  • Assisting in the management of the marketing material production processes

Video Production

  • Responsible for presale product videos and post-sale support videos for designated brands

The successful candidate requires:

  • College diploma or University degree in Marketing or a related field
  • Minimum two to four years of marketing related work experience
  • Proficiency with MS office product suite (Word, Excel, PowerPoint etc.)
  • Knowledge of various marketing strategies
  • Understanding of the business, marketing materials and business jargon, the unique point of difference and our products / services
  • Ability to multitask, work under deadlines and make sound business decisions
  • An entrepreneurial spirit and goal oriented mentality
  • Ability to travel in the United States, trade show attendance may be required
  • Excellent communication skills, both verbal and written
  • Strong organizational skills to manage concurrent projects
  • Ability to work in a fast paced and rapidly changing environment
  • Self-motivated team player with ability to work independently as well as function effectively within a team

If the above interests you, then apply to join a fast paced, creative and energetic team!

To apply for this role visit

CWD designs, manufactures, markets and sells consumer electronics that enhance our lives.
As a pioneer in the markets of do-it-yourself video security, baby video monitors and wireless connectivity, we have successfully applied the principles of innovation and superior technology to a dynamic range of product categories. We are committed toward consistently exceeding consumer expectations and changing the way people think about:

  • Baby Safety Devices
  • Do-it-yourself Video Security
  • Wireless Connectivity Products
  • Home Theater Audio
  • Retro Music Systems
  • Clock Radios
  • Karaoke Systems
  • Massage Products

From conception to launch, over 100 talented professionals work to ensure all of our products undergo the same intensive, completely in-house development and design process, resulting in the uncompromising quality and industry-leading performance that consumers trust.
The letters ‘CWD’ are shorthand for the empowering philosophy that drives every aspect of what we do – Create What’s Different.

About this company
CWD designs, manufactures, markets and sells consumer electronics that enhance our lives. As a pioneer in the markets of do-it-yourself...