Director, Marketing
CENX - Ottawa, ON

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The Company
CENX Inc. provides Ethernet Lifecycle Management for the new generation of Ethernet-based backhaul networks. The founders of the company are known for pioneering the creation of the Metro Ethernet Forum and Carrier Ethernet, playing a major role in helping the world’s top 200 telecom companies develop the rapidly growing $100B Ethernet Network and Services market. We leverage our leadership and expertise in the development and deployment of Ethernet Lifecycle Management systems, supporting management systems, automated business processes and services.

The Opportunity
Reporting to the CEO at our centrally located Ottawa office, the Director of Marketing is responsible for the marketing of all products, services, image and branding. This individual will serve as the subject matter expert in all marketing-related activities through various channels with the objective of driving and attaining new sales opportunities. With full responsibility for both Marketing Communications and Product Marketing, the Director of Marketing also launches and manages new products, services, and associated brands to meet profitability goals through effective marketing programs.

Key Responsibilities

  • Develop marketing strategy and branding initiatives in support of corporate business plan, goals and objectives
  • Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, Internet marketing, conventions, workshops, advertisements, sales tools and other initiatives
  • Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings
  • Maximize brand value through the development of additional revenue streams and new opportunities
  • Ensure all products, services, and other offerings conform with brand identity
  • Determine pricing and profitability margins based on market research and other projections
  • Develop and oversee advertising and promotion activities, including print, radio and television, online, and direct mail
  • Collaborate with sales and operations personnel to prepare sales forecasts
  • Develop and execute tactical marketing plans and programs to support sales and revenue objectives
  • Work with designers, writers, editors and other creative staff to produce marketing collateral in accordance with brand messages
  • Develop, implement and manage corporate website content and social media strategy
  • Collaborate with sales organization to identify customer needs
  • Develop strategy and schedule for Press Releases taking full ownership for all content and distribution
  • Provide support and tools to Account Managers and other sales staff that will drive sales within their areas
  • Prepare and deliver reports on the status of all marketing programs and initiatives to senior management
  • Communicate and negotiate with promotional partners as needed for joint marketing activities
  • Assess the financial returns for special campaigns and promotions
  • Design and attend relevant trade show and convention appearances in order to build relationships and promote the organization’s initiatives
  • Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered
  • Promote new marketing initiatives to all staff

Qualifications

  • University degree in Marketing, Business, or related discipline
  • 8-10 years of direct work experience in a marketing and marketing management capacity
  • Excellent understanding and working knowledge with brand building and brand management
  • Extensive knowledge of the technology industry
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
  • Energetic, self-motivated, and results-oriented
  • Proven team player who is both flexible and adaptable
  • Proven skill set in web site creation and management, as well as social media
  • Computer literate
  • Superb writing, content development and editing skills
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
  • Willingness to travel up to 20% of time

We will give full consideration to all candidates, but only those suitable for this opportunity will be contacted


Indeed - 17 months ago - save job - block
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About this company
Ethernet Service Orchestration Software and Service CENX provides software and services solutions that orchestrate Ethernet transport...