Senior Creative
Buchanan Group 3 reviews - Toronto, ON

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Senior Creative

We’re seeking a dedicated, multi-talented Creative to join our growing team. If you see yourself as more than just a copywriter, this could be the role for you.

The company
We’re Buchanan Group Inc., the advertising company behind the Brand Power, Medifacts and Zoot Review TV commercials. We’re an innovative company full of passionate people, and pride ourselves on our ability to generate massive sales increases for the world’s leading packaged goods brands. We’re a progressive company, offering you time, training and resources to grow your skills, as well as the opportunity for promotion within the company. Learn more about Buchanan Group at

Core duties of this role

  • Write copy for a variety of media (primarily TV, print and digital) for Canada, US, Mexico & Europe
  • Work closely with creative, sales and production teams
  • Liaise directly with clients regarding all things creative-related
  • Pitch creative concepts with confidence to leading CPG marketers
  • Communicate with suppliers to coordinate animation and translation
  • Attend all TV & photo shoots to assist director, presenter and clients
  • Art direct photo shoots when necessary
  • Write, produce, shoot and edit video content for BG websites
  • Lead brainstorming sessions and contribute creative ideas
  • Assist creative teams in overseas markets as necessary
  • Some travel will be required from time to time

Our ideal candidate

  • Academic background in Advertising/Copywriting/Communications (highly preferred)
  • 4+ years experience in advertising/marketing/production (ideal, but not mandatory)
  • Ability to write strong, persuasive copy tailored to a variety of audiences
  • Strong ability to conceptualize visuals and animations that enhance the copy
  • Confidence when presenting to clients and pitching ideas
  • Desire to work long hours in a fast-paced, high-pressure environment
  • Possesses a strong understanding of the Buchanan Group business and our branded advertising platforms
  • Has a vested interest in the creative they produce and is able to analyse critically whether a concept will be able to effectively drive purchase intent
  • Fluency in French or Spanish (not mandatory, but considered an asset)
  • Experience directing for TV, graphic design or video editing (not mandatory, but considered an asset)

To apply
Think this might be the opportunity you’re looking for? Convince us that you are the person we are looking for. In your cover letter or e-mail, please include one short paragraph explaining your understanding of Buchanan Group, as well as your salary expectation. No phone calls please. Only successful candidates will be contacted for an interview.

About this company
3 reviews