Conceived over time and launched by Scotty Morison in 2004, the Browns Socialhouse franchise concept was developed in light of a singular vision: to do more…with less. Browns Socialhouse wasn’t developed through data analysis; it’s real, experiential and intuitive. It’s driven by extremely high expectations from the franchisor, Browns Restaurant Group. And it puts franchisees front-and-centre, because we know that a franchisor can only set and support the “bar” – it’s franchisees that truly deliver the goods to Guests.
Scotty Morison developed Browns Socialhouse to offer Guests a hybrid experience that bridges the gap between “upscale casual dining” and “neighbourhood pub.” Fancy buzzwords aside, we think our restaurants are great places to meet, eat and have a drink in spaces that promote socializing – hence the name “Socialhouse.” It’s that simple.
An advantage for our business is that a Browns Socialhouse can “pop up” nearly anywhere; the model fits perfectly in smaller suburban and urban communities where a demand for higher-level casual dining isn’t being fulfilled. And, to ensure great experiences “every day, every shift,” Browns Restaurant Group works directly with owner-operators who live in the markets they serve. We know that having a vested interest in your business and community leads to better business performance…and results.
The bar area is central to our concept; it brings energy to the entire operation by catering to Guests looking for a fun, stylish place to sip refreshing drinks while nibbling on tasty appetizers – and socializing! A key advantage of our smaller footprint is that it’s less expensive to build and maintain a Socialhouse than many “Big Box” restaurants, which makes our model more affordable.
Browns Socialhouse will go places others haven’t been while paying tribute to mainstream preferences. We like to think of our Brand as timeless yet contemporary, fun yet serious about delivering great experiences…and, more than anything, Social! – less