The company makes its own fresh non-fat yogurt, and its premium wheatgrass - an organic powerhouse of amino acids, vitamins, minerals, enzymes, lecithin and chlorophyll - is grown on site. Food offerings are deliberately limited to panini sandwiches, muffins and assorted freshly baked snack items priced from $2 to $4.50 because, as Wishewan explains, "We're a juice bar. People won't come looking for a big meal. We wanted to offer a few grilled and healthy items, but keep it simple and limited."
With an initial investment starting at $185,000, the concept boasts low startup costs. Ease of operation and considerable growth potential are also strong attributes, according to the owners. Franchisees, who are often young couples, are particularly drawn to the chain by a sense of fun. It's a vibrant, energetic business that promotes health, positive energy and entices customers to return, building a loyal clientele. "Being healthy can add a lot to your life," says Amack, who was in training to run the Portland Marathon when he was interviewed for this article. "Young people want to work at Booster Juice; it's seen as a cool place to be. That's going to help us build a substantial chain that will dominate the market."
Crew members are provided with 10 hours of training on product knowledge, equipment operation and customer service. Franchisees receive 10 days of training at the company's 10,000-sq.-ft. Edmonton head office, including classroom sessions and hands-on training at a full-blown juice bar. The sessions teach product knowledge, business development and management strategies, and new franchisees participate in role-playing exercises to hone their customer relations skills. The company also provides pre-opening and grand opening assistance.
With so many juice bars flooding the market so quickly, the partners know they must set Booster Juice apart from the competition. "We're making our system respond well to the franchisees and we're working at building long-term relationships," Wishewan explains. "If they do well, we do well." Currently, two thirds of the chain's 50 locations are franchised, with the rest are company-owned.
In the months ahead, the company is looking to expand into overseas markets. "The beauty of it is that people are getting healthier (and are therefore living longer)," says Amack. "That means we're now building our client base and, if we do it right, they're going to be with us for a long time." – less – More from ZoomInfo »