Public Relations Manager
Beyond The Rack - Montréal, QC

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Qualifications

Beyond the Rack is seeking an experienced, self-driven Public Relations Manager to develop, plan, and execute the PR strategy, media outreach and both internal and external PR communications for the Company.

Beyond the Rack is North America's premier members-only shopping club offering consumers the most sought after designer brand apparel, accessories, beauty, house ware, and home decor items at up to 70% off retail. Beyond the Rack sells its products in the context of two-day, first-come, first-served events, launching up to 15 brand events per day. A privately-held company, with offices in Montreal and New York, Beyond the Rack serves over 5 million North American members.

Responsibilities include:

Develop and implement strategic PR programs to achieve significant increases in brand awareness
Write compelling pitch letters and press releases
Identify appropriate media outlets that will lead to increased brand awareness and revenue
Cultivate relationships with key journalists and secure placements in Fashion, Business and Consumer publications
Pitch stories to both national and local media, and achieve high visibility in print, broadcast, TV and online media outlets
Arrange interviews and speaking engagements for Executives
Proactively manage editorial calendars
Research and apply for industry awards
Analyze and measure results of PR programs
Manage budgets and campaign ROI
Relevant University degree and professional experience in public relations and communications a must
Strong network of media contacts
Proven successes in both traditional and interactive PR channels
Proven ability to work in a team environment
Excellent written and oral communication skills in both English and French
Strong business development and negotiation skills
Experience managing projects on time and on budget
Solid entrepreneurial spirit, obsessive attention to detail and the ability to manage multiple projects with competing deadlines


Indeed - 5 months ago - save job
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