BBM Canada is a not-for-profit, broadcast research company that was jointly established in 1944 as a tripartite cooperative by the Canadian Association of Broadcasters and the Association of Canadian Advertisers.
Today, we are the leading supplier of radio and television audience ratings services to the Canadian broadcast advertising industry. Our membership includes television and radio stations and networks, major advertising agencies, and national advertisers. We are one of the largest and most experienced research suppliers in the country, and we are the only Canadian research organization that is industry owned and run.
Our services include a digital broadcast-ready TV people meter system, diary surveys for our 100+ radio and television markets, and a variety of syndicated and custom research studies. This information is used by:
TV and Radio stations to help them understand who their audiences are;
Advertisers that want to reach people who might be interested in their products;
Advertising agencies, and;
Other broadcast-related industries. – less–ZoomInfo