Baby & Me is a leading retailer of premium products for Baby, kids and Moms. With an unyielding passion to bring our customers VALUE, our products are focused on exceptional design, impeccable craftsmanship and limitless product innovation. We excel at delivering an unprecedented in-store experience.
The right person for the job-and the money
A: Will have either the experience in eCommerce and be paid according to that experience $40-$75k
B: Will have a Marketing or Business degree and a superhuman desire to learn this field and a craving to be given the opportunity to build something GREAT from the ground up $31k+
This position is responsible for managing the eCommerce experience for all customer segments and touchpoints. The primary objective is to implement measureable initiatives focused on customer engagement, conversion, average order value, retention and acquisition. This person manages all web related demand sources – email, SEO, PPC, Social and referral focusing on improved acquisition, retention rates and AOV. This role is responsible for identifying new marketing segments to support the company’s growth initiatives; executing campaigns and articulating outcomes to senior Leadership. The ideal candidate is positive, innovative, and self-motivated; an individual who can build strong relationships (internally and externally) and is comfortable developing new ideas and leading those ideas through to delivery – including analysis and optimization. This person would work closely with developers, consultants, designers, data specialists, and cross-functional departments.
Be responsible for driving sales and conversion via babyandme.ca using in-store merchandising, marketing and ensuring Customer Experience continuity at the retail store level.
Drive the adoption of a customer centric mindset by leading the development of business requirements that will evolve the customer experience making it easier and more compelling to do business with Baby & Me.
Work across the company to build broad understanding and support for emerging digital consumer trends in the marketplace, and the impact customer adoption will have on the company.
Identify solutions that best position Baby & Me for success in the changing consumer marketplace.
Build business partnerships with strategic product vendors that support the growth of the eCommerce business.
Ensure teams are actively applying customer insights and business performance data to the development of strategic and tactical direction.
Stay current on industry practices and issues, assessing and communicating their potential impact on the business.
Build the organization’s capabilities required to implement and support the eCommerce strategic plan.
Build internal awareness and understanding of the impact eCommerce has on, and the value eCommerce delivers to customers of Baby & Me.
In partnership with company Leadership, prioritize the development of new site functionality, interfaces, and services.
Deliver annual team resource, expense, and performance plans in support of eCommerce goals and objectives.
Communicate progress, obstacles and solutions to Leadership.
Ensure effective negotiations with vendors and that contractual performance standards are met or exceeded.
Build capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.
Create a strong, mutually supportive work spirit and culture where people can do their best.
Establish trust and inspire others.
Deliver on commitments and holds others to same.
Use business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
Consider the ultimate impact of decisions and actions on internal and external customers.
Bachelor’s degree or equivalent experience required (business or marketing-related degree is preferred)
Ability to filter results and business requirements into actionable strategies and deliverables
Exceptional organizational and time-management skills
Strong project management skills with demonstrated results
Exceptional reporting and communication skills – ability to articulate key performance indicators and business drivers
Priority given to applicants with the following qualifications
Experience working within an eCommerce and/or Marketing organization
Experience in driving profitable eCommerce volume growth through analytic-based insight
Experience in development of customer segment-specific marketing campaigns
Advanced understanding of Search Engine Marketing best-practices and analysis
Google....Analytics, Webmaster tools, Adwords, Retargeting, Trusted Stores, Merchant Center, Plus
Advanced experience and understanding of email segmentation marketing and analysis
Knowledgeable of web design, usability, and information architecture best practices
Experience working with eCommerce vendors and external partners
Basic understanding of HTML and web-based script writing