Marketing Specialist (Full-time)
BMW Toronto 3 reviews - Toronto, ON

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Basic Function
Assist in the daily duties associated with the position in a manner supportive of promoting and sustaining a positive image for the Quinn Group’s Automotive Dealerships.

Specific Functions

  • Designing various marketing, communication and promotional materials, including brochures, print and web advertisements, posters, and in-store signage
  • Design advertising as well as negotiating and buying ad space in local media
  • Planning and concept development and execution of print and media campaigns
  • Develop marketing literature, ensuring valid, current and accurate content (copywriting, editing and proofreading)
  • Keeping up to date with the latest product and brand information and applying to various mediums
  • Responsible for the maintenance and updating of multiple websites (graphics and content)
  • Provide assistance in terms of logistics in organizing company events
  • Acquire content, write and create monthly eNewsletters and eBlasts
  • Serving as a liaison with media companies, print suppliers, and various marketing services
  • Preparing press releases and event announcements
  • Monitoring corporate communications plan and strategy for uniformity in message, including templates, taglines, and logo usage

Skills and Specifications

  • Formal training in marketing, design, or related field
  • Possess excellent computer skills in a Windows environment with proficiencies in Adobe CS, PowerPoint, and Microsoft Office Products
  • Has a strong knowledge of print production specifications
  • Knowledge or marketing practices and principles
  • Knowledge of media placement and graphic design concepts
  • Skilled in both verbal and written communication
  • Must be able to work independently, handle multiple tasks, and able to work in an environment where tight timelines/deadlines are normal course and last minute changes are a given
  • Excellent copywriting skills and able to rework on technical aspects for a broad range of audience
  • Ability to work individually and self-driven products
  • Well-built skills in organization, prioritization, and time management
  • Product and brand understanding is an asset
  • Ability to work under stress to meet project deadlines and minute attention to detail
  • Highly self-motivated individual


  • Graduate of an Associate’s or Bachelor’s degree in marketing, advertising, communications and/or graphic design with strong knowledge of marketing practices
  • Must have a portfolio

About this company
3 reviews
BMW Toronto offers a wide range of special products and services including special programs for diplomats and members of international...