Reporting to the Dean, the Executive Director of Marketing & Communications leads a dynamic team of communicators in advancing and protecting the reputation of the University of Alberta and the Alberta School of Business through brand-centric storytelling, marketing, promotion and issues management.
The Alberta School of Business is one of the world’s leading institutions in business education and research. Our vision is Leaders from Alberta for the World. Our mission is to excel and lead through research, teaching and external engagement. We are one of the largest business schools in Canada. For more information about the School please visit our web site at www.business.ualberta.ca.
- Participates in the development and implementation of overall strategic marketing and communication plans that identify objectives, communications strategies, stakeholders’ issues, communications vehicles, and key messages
- Assumes the role of Chief Marketer for the School and works with the senior leadership team to develop annual marketing strategies that position the School as a leader in Canada and the world
- Collaborates and acts as a resource to other units to provide leadership and guidance to their marketing, recruitment and communications efforts
- Leads the development of the School’s branding, marketing and advertising campaigns and ensures all communications, marketing and advertising efforts align with the School’s priorities, are brand-centric and brand-compliant
- Collaborates with key stakeholders and provides functional leadership with respect to key marketing tools including the online newsletter, recruitment brochures, web content, videos, and print and electronic advertising to ensure consistency with brand compliance
- Works in collaboration with the Portfolio of University Relations to ensure the School’s external relations strategies and messages are consistent and aligned with the University’s vision and priorities
- Develops long term and broad scope public relations policies and messaging for the School
- Consults with media relations, general counsel, senior management and other relevant University senior administrators, in order to provide expert advice to manage issues with School-specific and/or institutional reputation implications with the goal of enhancing and protecting the School’s and the University’s reputation
- Prepares briefing notes for the School’s executive, management and staff as appropriate on current and emerging public relations issues and required responses
- Conducts continual research on key post-secondary education issues and topics to produce or direct the production of speeches and speaking notes for the School’s executive team as required
The ideal candidate has:
- A university degree preferably in public relations, journalism, or communications as well as significant experience as a marketing and communications professional with an outstanding record of leadership in a complex administrative environment with multiple stakeholder groups
- A minimum ten years of significant experience in a complex organization with some experience within a post-secondary institution
- The ability to be a strategic, high-level critical thinker with an extensive background and demonstrated accomplishments in internal and external marketing and communications
- Advanced knowledge of marketing and communications strategies, frameworks, principles and techniques
- Experience with strategic planning, project management, public relations, and stakeholder/employee relations
- Superior understanding of the various communications tools (i.e. web, newsletters, special events, brochures, video, social media)
- Strong writing and editing skills, accuracy and attention to detail
- Excellent interpersonal skills, high energy, a spirit of optimism and dedication to the Alberta School of Business
- Demonstrated ability to propose and implement original and creative solutions to marketing and communications needs and challenges
- Superior planning and organization skills: ability to meet deadlines and juggle competing priorities, often in a high-paced, stressful environment
This regular continuing position is in accordance with the Administrative and Professional Officer agreement and offers a comprehensive benefits package (which can be viewed at www.hrs.ualberta.ca) and an annual salary commensurate with experience and qualifications.
Consideration of applications will begin on March 20, 2014 and will continue until the position is filled.
Interested applicants should submit a cover letter and resume and a list of 3 professional references when applying to http://careers.ualberta.ca/Competition/A103022854/