Graphic/Web Designer
Advanceit Financial Corporation - Montréal, QC

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About the Company

Advanceit is a fast-paced, high-growth innovative financial services company. We are the largest and fastest growing MCA provider in the country – an alternate funding solution for Canadian Small and Medium businesses from coast to coast.
Advanceit has been recognized as one of Canada’s 50 Best Small & Medium Sized Employers, Salesforce.com’s best overall global SMB Customer and E&Y’s Entrepreneur of the Year in Quebec.

Job Description

The Graphic/Web Designer will create and maintain all website, digital media marketing activities, email and direct marketing pieces for Advanceit. Primary responsibility is to collaborate with marketing team and project managers to ensure the creation of design assets and marketing vehicles which address the customer experience with support for ongoing website improvements; campaign planning and execution; and the development of compelling creative deliverables such as email templates, landing pages .
This role requires understanding the critical value of graphic design as a communications tool, UX/usability and key web technologies. You will work within the marketing organization to support company growth, continually improve customer UX and provide ongoing knowledge of innovations in the graphic design space. You will concept and create design assets to effectively engage our audiences and communicate our differentiated brand position.

General Responsibilities:

  • Driving the creative process by collaborating with internal stakeholders and external resources from requirements definition to final production (landing pages, website look/feel, usability, Flash, infographics, video, online advertising, digital marketing campaigns and projects, and other interactive media)
  • Working with marketing team and project managers to create assets, campaigns, promotions and corporate identity pieces using illustration and digital design strengths
  • Leading the conception, design and development of the public website and customer portal to build engagement with existing customers and prospects and deliver against business objectives
  • Creating intuitive, useful visual design solutions inclusive of interactive mock-ups and prototypes for project review and approval activities
  • Balancing multiple concurrent graphic design and web projects on deadline with shifting priorities across a shared resource pool
  • Working with marketing team to develop relevant visually compelling content, aligned with appropriate audience and brand messaging
  • Auditing existing digital marketing efforts and developing optimization strategies, including enhanced community, social media and blog activities
  • Reviewing website and community traffic trends with digital marketing specialist, including visitor behavior and customer feedback to initiate ongoing design and development
  • Researching and sharing new techniques, technology and tools to enhance UX, graphic design and branding tools and tactics
  • Define the graphic guidelines and visual identity of the Web site
  • Design and create images, graphics, illustrations and animations
  • Ensure the visual and ergonomic standardization of Advanceit’s brand and properties

Requirements:

  • Strong portfolio of digital design, websites, landing pages, email and direct mail pieces
  • Strength in distilling intangible concepts and business requirements to create and present concise, compelling visual assets
  • Exemplary verbal and written communication skills with great attention to detail
  • Familiarity with user personas and analytics, and website usability
  • Able to produce high quality work in a fast-paced environment
  • Participate as responsible team contributor with persistent enthusiasm
  • Fluency in Photoshop, Illustrator and Flash, as well as Internet and Internet-based design tools
  • Resourceful with innate initiative and accountability
  • Fluency in Photoshop, Illustrator and Flash, as well as Internet and Internet-based design tools
  • Basic knowledge of HTML and Java
  • Good teamwork skills
  • Handles stress well (meeting deadlines)
  • Familiarity with Salesforce.com is preferred

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