About the Company
Advanceit is a fast-paced, high-growth innovative financial services company. We are the largest and fastest growing MCA provider in the country – an alternate funding solution for Canadian Small and Medium businesses from coast to coast.
Advanceit has been recognized as one of Canada’s 50 Best Small & Medium Sized Employers, Salesforce.com’s best overall global SMB Customer and E&Y’s Entrepreneur of the Year in Quebec.
The Email Marketing specialist is a digital maestro with an exceptional command of high-level email strategy and hands-on tactics. Reporting to the Marketing Director, this position will drive all aspects of our corporate email marketing campaigns. The ideal candidate is a result oriented self-starter with an entrepreneurial mindset and has deep experience with e-commerce.
- Lead and oversee the internal process for all email marketing;
- Conceive and execute original email marketing campaigns designed to impact all touch-points of our client’s lifecycle;
- Leverage product and client activity purchase triggers, personalize and segment email best practices to drive sales and support business goals;
- Continuously evolve email marketing in the organization with the focus on customer experience and inbound lead generation;
- Champion a new Salesforce-integrated email marketing platform;
- Identify and improve current email marketing strategies;
- Translate data into actionable approaches and lead those plans.
- A minimum of 2 years of experience;
- Knowledge of best practices for email creative and templates, segmentation, dynamic content, A/B testing methodologies;
- Outstanding analytical skills and a passion for data;
- Self-started with an Entrepreneurial mentality;
- Familiarity with CAN SPAM regulations;
- Highly organized, detail-oriented process addict;
- Previous experience with Salesforce and email marketing platforms highly desired;
- Bilingualism an asset.