Online Marketing Specialist
Advanced Knowledge Networks - Toronto, ON

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JOB SUMMARY
Reporting to the VP of Business Development, the Online Marketing Specialist will spearhead the planning, development and execution of AKN’s web marketing activities to support a broad range of lead-generation initiatives. We are seeking a self-managed professional with proven web marketing experience, who enjoys working independently and in a collaborative environment.

DUTIES & RESPONSIBILITIES

  • Develop and test innovative online programs and campaigns from concept to back-end analysis
  • Use traditional and new media vehicles to provide a steady stream of traffic to our web site
  • Manage all search engine optimization activities
  • Develop and implement emarketing programs including Search Engine Marketing, Social Media Marketing, web site blogs, etc.
  • Research, develop and analyze Google Adword campaigns and adjust campaigns to optimize performance
  • Leverage e-newsletters, interactive media, and other online marketing channels (RSS, blogs, forums, newsgroups, etc.) to build online brand awareness and drive traffic
  • Record and produce video-blog segments and photos for posting to social media sites
  • Monitor and report on web marketing competitive trends and perform industry benchmarking

SKILLS & EXPERIENCE

  • 3 - 5 years of experience in direct marketing with responsibility for driving and executing strategies and plans, measuring, analyzing and reporting on success
  • Experience with online advertising (Google Adwords), SEM, SEO and social media marketing
  • HTML experience. Hands-on online savvy and demonstrated success with online marketing and communicating in Web environment.
  • Strong grasp of or experience working in / with Social Media (Twitter, FaceBook, LinkedIn, YouTube, etc.)
  • Previous work experience in IT solutions organization would be a definite advantage

BEHAVIORAL COMPETENCIES

  • Excellent communications skills, both written and verbal
  • Strong organizational skills, including the ability to manage multiple tasks and projects with competing priorities. Ability to manage time effectively in a fast paced environment.
  • Schedule and deadline oriented.
  • Works collaboratively with team to accomplish goals
  • Strong problem solving skills
  • Builds and maintains relationships with other team members and co-workers. Works both independently and as part of a team
  • Flexible by nature. Ability to adapt to changing technologies and how they impact AKN’s service delivery to customers
  • Passion and enthusiasm for latest online marketing trends

WORKING CONDITIONS

  • Majority of work takes place in comfortable office environment

Location: Downtown Toronto, Church & Adelaide St. E.


Indeed - 21 months ago - save job - block
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