Vivus Finance Ltd. is the Canadian/US Headquarters for 4Finance Group.
4Finance is an online lender and financial services company that has successfully proven itself as a leader in Northern Europe's financial markets of Latvia, Lithuania, Finland, Sweden, and Denmark. As part of a further strategic expansion, the company has established its operations in North America (Canada and USA) as well as in other European markets. Our goal is to provide our clients with a fast, easy, and convenient experience, while providing exceptional customer service and satisfaction. For more information about our company please visit www.4finance.com. We are seeking a qualified Marketing Director to assist in the successful expansion of 4Finance Group in the Canadian and US markets.
We invite you to join the Marketing team in the position of Marketing Director.
Key Accountabilities:
Plan, implement, and manage all marketing communications initiatives and events
Advance knowledge of digital marketing
Develop and manage relationships with industry influencers
Develop and action marketing and communications strategies and plans that support the achievement of company goals and the objectives
Develop, implement, manage, and evaluate company marketing initiatives that build a strong brand and a high profile of the Canada US operations
Provide advice to the senior management team on public relations, marketing and communications issues and activities
Lead and manage a team of marketing specialists
Develop and manage the annual budget
Design and conduct stakeholder engagement activities by successfully using a wide range of traditional and non-traditional channels and tactics
Oversee the management, design, content, and production of all print and web materials produced by the organization and act as the steward of the agency's visual identity
Support the agency's fundraising and advocacy efforts
Define and implement national advertising strategy for all business units, including creative development and media planning
Ensure appropriate metrics are in place to measure the success of marketing initiatives
Develop and implement market research strategy (syndicated, quantitative, qualitative) and adjust marketing strategies accordingly to meet changing market and competitive conditions
Stay abreast of market trends and changes in regulations in order to ensure that the department’s communications, procedures, projects, and practices evolve accordingly
Support the development and on-going management of the marketing department’s policies and procedures.
Establish and develop strong working relationships with relevant stakeholders, business partners, and industry influencers
Skills and Behaviour:
Knowledge, skill and experience in the use of a wide range of communications tactics from media relations to social media
Extensive experience in developing and implementing effective marketing strategies – including branding and advertising
Ability to proactively identify opportunities for improvement, make decisions independently and strategically solve problems
Exceptional planning and organizational skills with sound ability to prioritize issues and drive desired results in fast paced, dynamic environment
Proven experience negotiating, managing and developing vendor relationships
Successful use of corporate social responsibility, social media, and other engagement tools to build partnership and community and drive the achievement of business objectives
Demonstrated experience in research and evaluation methodologies to ensure marketing and communications return on investment
Experience in planning and executing to budget
Ability to effectively influence, persuade, and operate at all levels of the organization
Effective communicator – written and verbal – with well-developed presentation skills
Demonstrated experience motivating and managing a marketing team and demonstrated strong overall leadership skills
Strong creative abilities and an exceptional eye for detail
Excellent time management and project management skills
Ability to work independently and under pressure with constant changes and deadlines
Strong ability to work in a collaboratively
Ability to positively influence internal and external relationships to allow for the building of collaborative communications efforts
Education and Experience:
University degree in Marketing, Communications, Public Relations, or the equivalent
5 to 7 years of progressive marketing/communications experience within the personal services sector
Minimum of 3 to 5 years’ experience in a people management capacity is required for the role
We Offer:
Dynamic and challenging work with an ambitious and highly professional team
Work in a rapidly growing international company operating in an exciting and competitive industry
Competitive remuneration package
Supportive environment facilitating growth and achievement
