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THE ROLE

Reporting to the Director of Marketing, the Regional Marketing Manager, Calgary is the hands-on operator behind Rohit Homes' performance in the Calgary metro. You'll take the national strategy and make it real on the ground — in our sales centres, showhomes, campaigns, realtor toolkits, digital channels, and community activations.

This is a commercial marketing role. Your #1 priority is Calgary's sales number. You'll work shoulder-to-shoulder with the Calgary Sales Director — who owns pricing, the sales team, and the sales floor — to keep the pipeline healthy, equip realtors to sell with confidence, and protect Rohit's brand and pricing discipline in every execution.

CORE RESPONSIBILITIES

1. Sales Performance: The #1 Priority

Own the tactical marketing work required to keep Calgary's SSC plan on track, week by week. Your calendar is built around the sales number first.

• Partner with the Calgary Sales Director in a structured weekly operating rhythm to review pipeline health, absorption, inventory aging by community, and product-mix performance; deploy marketing responses fast.
• Own the 2026 Calgary marketing plan, budget, and tactical calendar — mapped community-by-community to the SSC plan and the start/closing timing for each project (Heartland, Greystone, Cobblestone, University District, Livingston, Sage Hill West, Tillotson, Sora, Heartwood, and the Midfield Heights merchant build).
• Manage local creative, media, and production agencies to deliver collateral, advertising, signage, renderings, and digital assets on time, on brand, and on budget.
• Ensure every sales centre, showhome, hoarding, and community touchpoint in Calgary is fully branded, merchandised, and experientially on-standard — in coordination with the Sales Director who operates them day-to-day.
• Track campaign and tactic performance weekly; reallocate spend toward what's working and kill what isn't.

2. Realtor Enablement & Sales Support

Equip the realtor partner network in Calgary (Internal Realtor Partners / External Realtor Partners) with the tools, stories, and confidence to sell Rohit homes emotionally — not rationally. The Sales Director owns the realtor relationship; you equip it.

• Localize the national realtor toolkit (Designer Interiors™ narratives, pricing stories, product one-pagers, lookbooks, Designer Originals messaging for legacy inventory) for Calgary communities and product mix.
• Deliver regular realtor training content, showhome walk-through materials, and lunch-and-learn sessions — in partnership with the Sales Director who leads realtor-facing delivery.
• Work with the Sales Director to maintain a feedback loop from realtors into the marketing plan — surfacing objections, winning stories, and competitive intel fast enough to act on them.
• Contribute to the national Realtor Satisfaction / Advocacy measurement program once the Director of Marketing rolls it out (national target setting by September 1, 2026 per Divisional Business Plan).

3. Designer Interiors™ and Interior Design Partner Rollout (Calgary Execution)

Be the Calgary steward of the Designer Interiors™ program and the our interior design partner partnership rollout during the 2026–2028 transition.

• Lead Calgary’s Designer Interiors™ narrative — positioning legacy product as Designer Originals and amplifying next-gen interiors curated by our interior design partner as they land.
• Coordinate photography, videography, virtual tours, and digital merchandising for every new Designer Interior release in Calgary showhomes.
• Ensure sales centres, showhomes, and marketing assets visibly reflect the brand evolution and our interior design partner's design authority.
• Feed regional learnings (what resonates, what confuses, what converts) back to the Director of Marketing to refine the national rollout.

4. My Rohit Home App and Direct-to-Consumer (DTC) Contribution

Support the national DTC build by driving Calgary-level adoption of the My Rohit Home App among buyers and realtors, contributing to the divisional milestones of one DTC sale by January 1, 2027 and 30%+ of sales through the channel by 2030.

• Ensure Calgary inventory, pricing, imagery, and content in the App are always current, accurate, and visually consistent with the brand.
• Drive App downloads, active users, and in-App engagement through local campaigns, sales centre activations, and realtor enablement.
• Partner with Enterprise Marketing and the Technology Transformation team to test, refine, and localize DTC flows for the Calgary market.
• Feed field insight — friction points, objections, realtor concerns — back into product iterations.

5. National Marketing Strategy Contribution

Participate, under the leadership of the Director of Marketing, in shaping and sharpening the national marketing strategy. You are a voice from the field, not a passive recipient.

• Contribute Calgary market intelligence, buyer insight, and competitive context to national planning, campaign development, and brand reviews.
• Support cross-regional initiatives (the multi-phase brand campaign, Designer Interiors™ refresh, DTC rollout) with local execution and Calgary-specific adaptation.
• Champion consistency: ensure Calgary does not drift from national brand, tone, and visual standards, even under commercial pressure.

6. Regional Insight, Reporting & Budget Discipline

• Manage the Calgary marketing budget with discipline — forecasting, tracking, and reporting spend against SSC outcomes, not activity.
• Deliver weekly and monthly marketing performance reporting to the Director of Marketing and Calgary Sales Director in commercial terms (demand quality, cost per qualified lead, conversion contribution, incentive reliance).
• Monitor competitors, resale market dynamics, and Calgary-specific demand signals; translate what you see into recommended actions.

HOW YOU WORK

Rohit is a Bold company. We expect Rohitians to be unwavering, risk-taking, uncompromising, entrepreneurial, unafraid, and unexpected. For this role specifically, we are looking for someone who is:

• Assertive and confident, with a bias to action.
• Curious and smart — hungry for why sales moved, not just how much.
• Approachable and honest with realtors, agency partners, and sales teams.
• Knowledgeable about the product and the buyer — deeply enough to make fast calls without a committee.

WHAT YOU'RE MEASURED ON

Three KPIs. All outcomes, not activity. All mirroring the Director of Marketing’s national priorities through your Calgary seat.

• Brand-led pricing confidence. Demonstrated improvement in design association and willingness-to-pay signals among Calgary buyers and realtors. Your marketing does the work that discounts shouldn’t have to.
• Demand quality & conversion efficiency. Qualified lead-to-contract conversion improves versus the 2025 baseline by end of Q4 2026. If the pipeline is full of the wrong buyers, that’s a marketing problem — and yours to fix.
• Realtor enablement & advocacy. Calgary’s realtor network sells Rohit with conviction. Measured through marketing tool adoption, brand message consistency, and realtor satisfaction as defined in the divisional plan.

WHY ROHIT

• You'll join a company in the middle of a real brand transformation — not a cosmetic one.
• You'll work directly with a national Director of Marketing and a senior Sales Director who expect — and reward — ownership.
• You'll partner with one of Canada's most respected interior designers our interior design partner on a rollout that will define our next decade.
• You'll help shape a Direct-to-Consumer home-buying experience that doesn't yet exist in Canadian homebuilding.
• We're Bold: unwavering, entrepreneurial, unafraid, unexpected. If that sounds like you, you'll fit in fast.

Experience

• 6 - 10 years: marketing experience, with meaningful time in a commercial, sales-adjacent role — ideally in homebuilding, real estate, premium retail, hospitality, or another design-led, high-consideration category.
• A demonstrated track record of owning a regional marketing number and moving it — not just running campaigns.
• Proven ability to work shoulder-to-shoulder with a sales leader under pressure without stepping on their lane.
• Strong tactical chops: you can brief an agency, write copy, review a render, pull a media report, and fix a sales centre display — in the same day.
• Fluency in realtor or channel-enabled sales models; comfort operating in a manufacturer-to-dealer-style marketing function.
• Strong digital marketing foundations: performance media, SEO/SEM, CRM, email, social, analytics, and an understanding of how apps and DTC funnels work.
• Exceptional brand and taste judgement; you protect the line between "on-brand" and "nearly on-brand."
• Budget ownership experience with a bias to ROI and margin
• Strong written and verbal communication; comfortable briefing executives and coaching realtor partners in the same week.

• Calgary market knowledge is a significant asset.
• Post-secondary education in marketing, business, communications, or a related discipline. CHBA/real estate industry credentials are a plus.

Education

• Associate's degree or better in Marketing or related field
• Associate's degree or better in Business Administration or related field